Recruited out of design school for a 3-month contract that converted into a full-time role, I spent 4 years designing graphics during a period of significant growth for Abercrombie & Fitch—from approximately $2.0B to $2.8B in annual revenue.
Three years in, I was selected to support and join the Ruehl No.925 men’s team—a separate, high-end retail concept from Abercrombie & Fitch—where I helped elevate and expand the brand’s logo expression, bringing proven Abercrombie design sensibility into a more refined, premium context. I designed the initial logo tee collection, and beyond tees, had the opportunity to work with more elevated materials—such as leather—across other product categories, leveraging R&D’s library of 70+ specialty screenprint techniques to drive both quality and innovation.Apparel Graphic Designer — Abercrombie & Fitch / Ruehl No.925,
2002-2006
I’ll admit I didn’t do the best job cataloging my work during my 4+ years at Abercrombie (though I’m pretty sure there’s a hard drive somewhere that’s an absolute gold mine). Just stumbled across this fleece—one of my favorites, and I still wear it.
I loved this fleece program—I designed the graphics using all discharge prints with chainstitch details. So soft, and a lighter-weight spring option compared to the heavier, traditional appliqué fleece we typically did.
Definitely didn’t expect to see it pop up on a Jessica Simpson wardrobe site… and had no idea it was featured on an episode of Newlyweds back in the 2000s 😂
