I led the apparel graphics team at PINK, managing creative development across apparel, intimates, accessories, branding, and special projects for a brand generating $1B+ in annual sales. I built brand guidelines and visual systems to ensure consistent storytelling across every product category, working closely with Merchants, Design, and cross-functional partners across Beauty and Marketing to bring that vision to life across the business.

This was also where I started becoming more operational as a leader — working cross-functionally to build calendars and process, learning how to balance innovation with the discipline needed to evolve a brand, and gaining a deeper understanding of systems cohesion across a large, complex organization.

My work included licensed collegiate, NFL, and MLB collections, alongside major brand initiatives like graphics for the Victoria's Secret Fashion Show and the Pelotonia charitable campaign. I also applied consumer research — including dorm visits, surveys, and focus groups — to understand and design for the college demographic PINK served.