A Show-Stopping Moment (Literally)
The VS Fashion Show
As head of the PINK graphics team, I built the branding featured for the PINK segment of the Victoria's Secret Fashion Show, watched by millions. In 2014, Ariana Grande got clipped mid-performance by a model's angel wings — an unscripted moment that became one of the most-replayed clips of the whole broadcast.
Bringing One Voice to the Brand
Before & After
PINK's hangtags told inconsistent stories before this work — different fonts, tones, and visual language with no shared thread. I led the effort to build one cohesive system, so every hangtag spoke with the same voice, no matter the product.
From Reactive to Strategic · Victoria's Secret PINK
PINK Graphic Design Transformation
PINK's graphics team started reactive, just executing requests. I built real infrastructure — a 44-week calendar, a naming convention, a brand architecture framework — working closely with Ops, Planning, and CAD. That work has continued to evolve well beyond my own tenure.
